For a lot of entrepreneurs and enterprises, strategizing Brisbane promotional products is a serious issue. In today’s highly competitive business landscape, it’s more important than ever to find ways to truly distinguish your brand. Promotional products are indeed the way to go, and traditional examples, such as pens, notepads, and keychains are certainly there.
But despite being tried and tested, it might be time to leave the safe choices in favour of something daring. Let’s go ahead and explore some unconventional promotional products that can help your brand stand out.
1. Think Beyond Office Events
While office events are a great place to distribute promotional products, they are not the only place. For example, you could sponsor a local sports team and provide branded water bottles or gym bags. Or, you could partner with a local festival and distribute branded fans or sunscreen. The key is to find events that align with your brand and target audience.
2. Make Your Giveaways More Exciting
If you want your promotional items in Brisbane to be memorable, they need to be exciting. Consider adding an element of surprise or delight to your giveaways. For example, you could create a custom puzzle or game that incorporates your brand message.
Or, you could distribute branded scratch-off cards with prizes and discounts. The goal is to make your giveaway stand out and create a positive association with your brand.
3. Creative, “Out-of-the-Box” Promotional Products
To truly stand out, consider creating a promotional product that is unique and unexpected. For example, you could create a custom-shaped stress ball that resembles your product or logo. Or, you could create a branded smartphone case with a built-in charger.
4. Get Some Shock Value
Sometimes, the best way to make an impact is to cause a little commotion. Consider creating a promotional product that is unexpected or provocative. For example, you could create a custom hot sauce with your branding on the label. Or, you could distribute branded temporary tattoos that feature a bold message or design.
If you want your brand to excel against stiff competition, you need to be willing to take some advertising risks. By choosing products that are unique, exciting, and memorable, you can create a positive association with your brand.
So, the next time you’re planning a marketing campaign, consider incorporating Brisbane promotional products that leave a lasting impression.