custom displays

A Guide to Designing Eye-Catching Custom Displays

In the bustling world of trade shows and exhibitions, standing out from the crowd is crucial. Creating a unique, visually appealing space can make all the difference in attracting potential clients or customers. One of the most effective ways to achieve this is through the use of bespoke exhibit designs. In this guide, we’ll explore how you can design eye-catching custom displays that will draw attention and leave a lasting impression.

Understanding Your Brand

Before diving into the design process, it’s essential to have a clear understanding of your brand. Your display should reflect your brand’s personality, mission, and values. It should also align with your overall marketing strategy. This will help you create a cohesive and consistent brand experience for your audience.

Incorporating Unique Elements

When designing your custom displays, consider incorporating unique elements that will make your booth stand out. This could be anything from interactive displays to creative lighting effects. The idea is to create a memorable experience for visitors that will make your brand unforgettable.

Leveraging the Power of Color

Colour plays a vital role in creating an attractive exhibit. It can evoke emotions, attract attention, and even influence purchasing decisions. Therefore, it’s important to choose colours that align with your brand identity and effectively communicate your message. But remember, balance is key. Using too many colours can be overwhelming, while using too few may seem dull.

Making Use of a Shell Scheme Booth

While designing your exhibit, consider making use of a shell scheme booth. This type of booth provides a framework that you can customize according to your needs. Whether you want to showcase your products, convey information, or create a cozy meeting space, a shell scheme booth allows you to do all this and more. It offers flexibility and can be tailored to suit different themes, making it a great choice for businesses looking to make an impact at trade shows and exhibitions.

Paying Attention to Layout and Flow

A well-thought-out layout can significantly enhance the visitor experience. It’s important to create a flow that guides visitors through your display, leading them from one point of interest to another. Make sure there’s enough space for people to move around comfortably and that all important elements are easily accessible and visible.


Designing eye-catching custom displays requires creativity, careful planning, and a deep understanding of your brand. By incorporating unique elements, leveraging the power of colour, making use of a shell scheme booth, and paying attention to layout and flow, you can create a display that not only stands out but also effectively communicates your brand message.